People have discovered that people are naive, trusting fools... you just need to frame something the right way to gain instant support.
This is why the american "creationist" movement have renamed themselves "intelligence design" and later "scientific critique"... (see the book "of people and pandas", the book on which the movement is based and the 3 crazy leaders of the movement. the book has had several editions where the term creationism was simply replaced with intelligent design).
Who in their right mind could ever oppose "scientific critique". after all, isn't that what science is all about?
Likewise, the tyrannical communist party calls itself the liberal (like liberty) democrat (like democracy) party. And calls their bills of pure unadulterated evil "(something) reform".
Similar things happen in the tech industry where they try to pass off "big brother" technology by constantly renaming it into more benign names (ex: trusted computing -> digital manners), and renaming the congressional bills they have bribed politicians to introduce to force the inclusion of said big brother chips in every machine.
Something I am all for is "healthcare reform", but the current bills in congress under that name are about health INSURANCE nationalization, not health CARE reform. The reforms we need include undoing a great deal of damage done by the tyrannical communist party of america of the past few decades... most of the problems with healthcare and health insurance stem from stupid government laws.
It is odd how people are so keen on latching on to a name with full unadulterated trust. Criminals should start calling themselves "volunteers"... who could possibly convict someone of the crime of "volunteering at the homeless shelter" (aka murdering homeless people).
EDIT: Actually, criminals do call themselves nicer things. Typically names like "freedom fighter" and "peace activist"
For many specific examples of dishonest language see leauki's "american liberal dictionary": https://forums.joeuser.com/81628